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Your brand and products touch a global economy. Your customers have the power to make (or break) your company’s reputation. Their experience tells the story of your company, and their actions ultimately control your sales and profits.

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Bobbie Wasserman, Wave2 Alliances’ Managing Director, authored a new article in Direct Selling News.
“An Executive Approach to the Changing Role of Communications” is headlined under New Perspectives.
Read it here.

New Guidebooks for Crisis Management, and Corporate Social Responsibility

Wave2 Alliances’ Bobbie Wasserman is a contributor to these new essential guides published by PR News.
These guidebooks, published by PR News, are the industry standard in best practices. With the latest research, case studies and expertise, these guidebooks will give you the know-how to obtain your primary objectives.

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This 7th edition of PR News’ Crisis Management Guidebook brings together the latest research, case studies and expertise from the field of crisis management.

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PR News’ Corporate Social Responsibility & Green PR Guidebook, Vol. 6 captures best practices in communicating the positive relationships that organizations are building with their communities of interest.

PR Strategy & Implementation

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We work with enterprises in building a constant flow of internal and external communications that positively impacts each department within an organization, as well as the organization as a whole.
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Financial & Investor Relations

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We look at, strategize and execute launch campaigns based on communication principles that complement your company’s marketing expertise.
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We use our industry-sector knowledge, political acumen and digital savvy to educate and inform elite media, opinion leaders and policymakers. We can influence public opinion, advance regulatory and legislative initiatives and build reputations.
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