This 7th edition of PR News’ Crisis Management Guidebook brings together the latest research, case studies and expertise from the field of crisis management. Communications professionals will walk away with the know-how to create an effective step-by-step crisis action plan applicable to organizations of all types and sizes. Within these …
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Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community As a communications professional, I have spent the better part of my career defining and clarifying the term “public relations”. Whether a person or company, it really boils down …
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Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community If you haven’t heard — the office party is back! Various surveys note that anywhere from 80-96 percent of firms hold holiday parties, with numbers steadily increasing since 2011. …
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Originally published by MENG, the Marketing Executives Networking Group. Also published in Yahoo Small Business Advisor and Business 2 Community We may think we left the Mean Girls treatment behind when we graduated high school. But, in reality, that same behavior continues well into our professional years in the …
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Originally published by MENG, the Marketing Executives Networking Group At the Global Marketer Conference in Brussels earlier this year, a study by WFA (World Federation of Advertisers) and Edelman revealed that marketers strongly acknowledge the important of “brand purpose” yet continue to underestimate the extent to which consumers support …
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Originally published by MENG, the Marketing Executives Networking Group As I sat in the Direct Selling Association’s annual meeting this morning, I was reminded of Geoffrey Moore’s championing of the business model. In Crossing the Chasm, author Geoffrey Moore argues that direct sales, at its best, creates demand and …
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Last Friday we jumped into the Herbalife discussion and posted this blog on the Huffington Post. For the general consumer, the battle around Herbalife has thrust the direct sales business model to the media spotlight. We all know someone that has recommended a great product from a company in this …
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Hurricane Sandy reminded us on the power – and dependence – of social media for real-time information about events as they unfolded. Pre-storm, Newark, NJ Mayor Cory Booker was being led via Tweets to city residents that needed help evacuating. Google set up a crisis map to tract the impact of the …
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This blog has a nice mention about us – so we posted! For more information about Anne Butler and Butler Advisers go to butleradvisers.com 10 Steps To Writing An Unforgettable Press Release At some time or other in your company’s life, you will decide you want to write a press realease. When …
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Bobbie wrote the following article for Butler Advisors, which appears on their website: In Crossing the Chasm, author Geoffrey Moore argued that direct sales at its best creates demand and fuels mainstream market adoption. While he was specifically referring to technology adoption, the two entities have converged with the advent of social media. …
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